The Method

Five stages for clearer digital work.

DDRSM gives teams a shared way to frame problems, make decisions and carry good thinking into delivery.

Five stages. One shared way to think.

Dream, Define, Recommend, Solve and Measure move from ambition to outcomes in a useful sequence. Teams can enter where the work is, use the questions that matter and revisit earlier thinking as new evidence appears.

The five stages

Clarity before action.

Use the left and right arrow keys to move between stages.

Dream

Start by naming the outcome.

Establish the ambition. Understand the opportunity. Align around the outcome before determining how to get there.

The Challenge

Digital work gets expensive when ambiguity becomes momentum.

Deadlines appear. Solutions gain advocates. Assumptions quietly become requirements. Different teams can end up solving different versions of the same problem.

Are we solving the right problem?
Do the right people have a voice in the room?
How is the deadline shaping the work?
What evidence would change our direction?
What does success actually mean?

Working principles

Useful guardrails for messy work.

1
Question assumptions.

Treat what the team thinks it knows as a hypothesis worth validating.

2
Understand people and context.

Use research, existing data and operational knowledge to understand the people and context shaping the work.

3
Let deadlines inform the work.

Use time as a real constraint. Make the tradeoffs visible and protect the clarity needed to solve the right problem.

4
Keep the problem connected to the solution.

As delivery moves, keep checking that the work stays connected to the need that justified it.

Got something complicated? Let’s make it clearer.

Bring us the messy version. We can start there.

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